In order for any business to be successful on the web today, there must be some level of search engine optimization implemented on the company website. There is no way around it. Practically all web users turn to search engines as their first stop in looking for information or products. If a business does not have a well-optimized website, people may never find it. Understanding how SEO works is not as difficult as it seems. Effective, organic SEO actually uses a lot of common sense. Any marketer can learn effective SEO. One of the best ways to learn is by taking an online SEO training course. What should you expect to learn from a course?
One thing that the course should cover is how Google works. Google is, by far, the most popular search engine on the web. Currently, about 75 percent of people in the U.S. who search the web use Google as their default search engine. So, if you understand what Google likes to see when it crawls through your website, you can optimize your website accordingly.
The course should teach you how to optimize your website for speed. When your website loads and responds quickly, it will improve user experience. Google does look at speed, so learn how to improve it.
The course should teach about the principles behind providing a good user experience. Things like how to make your design user-friendly and focused on user needs will play a key part in your site optimization efforts.
You should learn how to interpret website analytics. This data captures user activity on your website at many levels and from many perspectives. To a novice, this data is just a bunch of numbers and percentages. However, when you learn what these numbers mean, you can see your website’s strong areas and can target improvements on the weaker areas. Learning how to use Google’s Webmaster Tools will also be helpful.
Your course should teach you how to look for relevant keywords and how to use them effectively in your web content. Gone are the days when you can just load up a page with keywords and expect a high page rank. On the contrary, if you overuse or misuse keywords, it can count against you. Your choice of keywords depends on many factors, and your SEO course should explain that to you.
You should learn how to write for the web. This is different from writing for print. Your web content needs to be interactive. Therefore, you need to understand how your user behaves when he reads your web content. Your course should teach you how you should formulate your content strategy so that you will get the user response that you want.
Another thing that you should learn is link building. Your relationship to other websites gives your rank some weight. Links are not created equal. Your course should show you how to build high quality links.
These are some of the things that your online SEO training course should cover. Just like any new skill, the more you practice SEO, the better at it you will become.